Currently planners of small groups are either forced to call the property or fill out antiquated forms online. Groupize Solutions gives the planners a concise tool that will meet there every need when planning a small group. Whether it is rooms only or rooms and meeting space, our GBE is easy to use and even easier to manage for the planners.
Groupize Solutions has developed the most intuitive and user friendly group booking engine (GBE) available today for the small to medium group booking space. With our GBE, seamlessly custom branded to your website, you see in real-time when groups are interested in staying at your property. This enables you to be proactive and respond quickly thus increasing your chances of winning more business.
In today’s world, sales people receive queries related to small to medium group business via email, form, fax and phone. This leads to great deal of time spent answering all different sorts of inquiries via different mediums. By implementing Groupizes’ GBE and being able to receive booking directly via a white labeled booking widget on your own website, you will ultimately be able to drive more group business seamlessly thus helping you to drive your booking volume.
By using the GBE, you are delivering room and meeting space information directly to those that want it and need it rather than those who are just looking around. We have to capability to complete the transaction automatically if it is rooms only ensuring that your sales team is not wasting time on unqualified groups.
Groupize offers a Pipeline Resource Manager (PRM) that enables sales to be able to manage your group booking pipeline through every stage from first contact through contract. This easy to use web tool will make sales’ life easy and ensure that you can forecast your business effectively.
By offering a better group booking solution on your own website you have the capability to cut out the middleman. Using your own look and feel, you can now educate your guests to use your own GBE and thus gain greater control. The Groupize.com Network also offer hotels the ability to reach new channels for qualified groups.
Today all groups take approximately the same time to manage and fulfill, whether they are small or large. By being able to automate small to medium size group bookings using our GBE, time spent on these groups will be dramatically reduced. You can now spend a little more of your time reeling in some of the big fish.
Groupize solutions believe that form driven RFP’s need to go away. They are strangling your business productivity. By implementing our Group Booking Engine Instant Book Capabilities, along with using our Groupize Hub we can effectively get rid of the RFP for small and medium groups and let the planners book and manage in real time.
Small group bookings (typically five to 25 hotel rooms) generate $35 billion in revenue for U.S. hotels. Traditionally, all of this business has been conducted offline — an inefficient, frustrating scenario for group planners and hotels alike. Automating the inefficient, manual processes for managing groups would save hours of time and effort for hotel sales staff while increasing conversions and revenue.
Thanks to the eRFP explosion, hotels are handling more and more unqualified leads while seeing conversion rates sink below two percent. Furthermore, responding to eRFPs and small-group information requests shifts precious resources away from the work of converting qualified leads and cultivating business. By withholding rates and forcing planners to submit an RFP, hotels are creating more dead-end leads for sales teams and more hoops for planners. Why treat 30% of the industry’s revenue in this way?
A mushroom cloud of unqualified eRFPs and emails hangs over most hotel sales departments. As a result, group business is being lost or ignored at this very moment. For planners, the process is complicated, and for hotel sales teams the process is insurmountable, as mass-distributed leads pour in constantly. Statistics show that under current eRFP conditions the cost per sale to a hotel is currently around 28-36% of group guest room revenue. This number could—and should—be much lower.
The average group quote turnaround time is three to four days, if it is even quoted at all. 2 out of 3 eRFP’s aren’t even answered. Yet research shows that hotels who respond to online leads within 5 minutes have 21 times the chance of converting. The first hotel to engage and make a connection will be favored and remembered by the Planner. Speed wins groups!
If group planners - especially occasional planners - don’t see any mention of groups on the homepage of your hotel’s website, they may head straight to your booking widget. Here, they typically discover there’s a booking limit of one, or two rooms. Even if you’re not ready to publish your rates right away, add “2+, 5+ or 9+ rooms” to your booking widget and redirect the planners to information about your group booking process. Speak to groups, all of them.